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A display in the lobby of tobacco company Swedish Match’s North American headquarters in downtown Richmond advertises the company’s vision statement: “A world without cigarettes.”
If you’re in the role of salesperson yourself or you’re footing the bill for a sales team, how do you know what selling-skills training is best?
Growing a business is an exciting and challenging time for an entrepreneur, but it does present a new and different set of challenges.
QUESTION: I own a small business. I'm struggling with developing a useful market segmentation. I want to target my marketing to people who will buy my product. Do you have any tips for how to do this most effectively?
Title: Danny MacNelly, partner with ArchitectureFirm, a Richmond-based architecture and design firm
Title: Alice Jones, manager of the Kroger Marketplace at 10800 Iron Bridge Road in Chester; the store is scheduled to open Oct. 21.
New position: associate director, Central Virginia, American Diabetes Association.
Title: John B. Walker, president and CEO of Greater Richmond ARC, which provides services and programs for people with developmental disabilities
I don't care how much power, brilliance or energy you have, if you don't harness it and focus it on a specific target, and hold it there you're never going to accomplish as much as your ability warrants.
- Zig Ziglar, self-help author