Robinson Radio, Inc., an advertising agency specializing in direct response radio, has launched Robinson Radio Networks, an agency that develops, produces and places long-form radio programming. Typically thought of as 30- or 60-minute audio infomercials, RRN re-defines the long-form radio format by creating radio programming for any duration an advertiser needs to tell the story, whether 10 minutes, 30 or 60.

RRN programs offer a seamless combination of talk, entertainment, product integration and direct response advertising. RRN caters to national advertisers who are cautious of advertising with traditional "infomercials" but want to expand their branding beyond the limits of 60-second radio spots.

"These shows will be hosted by nationally recognized personalities and will lend instant credibility to an advertiser's product or service," said CEO Buck Robinson. Robinson also announced the appointment of Phil Armas a president of Robinson Radio Newtworks, LLC. Armas joins the company from Capital One Financial Corp., where he held numerous leadership positions in marketing strategy, operations and new business development more than nine years.

"Today, Robinson Radio Networks has nearly 100 affiliates across the United States," said Armas. "Within two years we expect to have more than 1,000 affiliates and tens of millions of well-targeted consumers." By the first quarter of 2009, he added, the Network also will have more than six hours of programming available during prime radio dayparts.  

Robinson founded Robinson Radio in 2004 with two employees and $1 million in billings. The company has grown to nearly 25 employees and has recently relocated to a larger headquarters facility in Glen Allen. The company currently spends more than $420 million annually on direct response radio campaigns. More.