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Martin Agency commercial puts the “Hut” in the Super Bowl

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Posted: Thursday, January 31, 2013 12:00 am | Updated: 2:34 pm, Sat Apr 19, 2014.

As the television audience settles in for Sunday’s Super Bowl, the last commercial before the kickoff will be one crafted by The Martin Agency, the Richmond-based advertising powerhouse.

The ad for Pizza Hut capitalizes on the second word in the chain’s name. “Hut,” after all, is the word that more often than not triggers a play in a football game.

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