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LOGO’S SUCCESS For the RVA brand, ‘No’ turned to ‘Go!’

Credit VCU students, persistent marketers for ubiquitous logo’s success

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  • R0223_RVA RVA LOGO

    John Homs (from left), Lucy Meade, Alex Dahm, Moses Foster, Matt Williams, Tony Scida, Kelly O’Keefe and Caley Cantrell have played roles in developing and promoting the RVA brand.

Posted: Monday, February 24, 2014 12:00 am | Updated: 3:42 pm, Sat Apr 19, 2014.

Kelly O’Keefe hasn’t forgotten the conversation that got him on board with what became the RVA phenomenon.

“It was December 2009,” he recalled last week. “I was driving in Carytown and I got a call from Lucy Meade. She wanted to know if I’d be interested in getting the Brandcenter involved in building a brand for the city of Richmond.

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