When Tabitha Geary founded the first professional memory archiving business in the U.S. in 2005, her biggest challenge was finding the right words to communicate what her company does. "It's not scrap-booking," says Geary, founder and CEO of Tabitha Geary Company (formerly OK Picture This, Inc.). "We preserve and archive memories."
An additional challenge was differentiating her company from online utilities like Shutterfly and Kodak Gallery, which produce photo-books from digital images uploaded by their customers. The difference: None of the online photo-book utilities can handle non-digital images like 19th century photogravures, old platinum prints, newspaper clippings, letters, invitations, or any of the host of memory items that a family collects over several generations.
"We're not in the photo printing business," says Geary in an online profile published by the Venture Forum. "Our competition doesn't digitize images, they handle the digital images sent to them by customers ... Archiving memories is really the best description of what we do."