Blizzards® are in the forecast for August 7, and that's just what a whole lot of folks in Richmond are looking forward to.
On Thursday, August 7, participating Dairy Queen® and DQ Grill & Chill® locations will celebrate the third-annual Miracle Treat Day (www.miracletreatday.com ) and donate proceeds from every Blizzard sold that day to Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals.
In Richmond, Virginia, Children's Miracle Network will host a Miracle Treat Tour on August 7th by visiting Richmond's participating stores with a Miracle child throughout the day. First Stop on the tour-807 Parham Road in Richmond at 12:30 p.m., Second Stop-3900 Bailey Bridge Road in Midlothian at 4:00 p.m. and Third Stop-7041 Commons Plaza in Chesterfield at 6:00 p.m.
These amazing children will join in our day of tasty fun to celebrate and help our stores serve up something yummy! Participating stores stretch all over Richmond to include locations in Hopewell, Chesterfield, Colonial Heights and New Kent County. For the participating Dairy Queen location nearest you, visit www.miracletreatday.com .
Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $70 million during that time. “Last year we raised more than $4 million during Miracle Treat Day, and we look forward to topping that this year,” said Michael Keller, chief brand officer for International Dairy Queen.
Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including Oreo®, the featured Blizzard of the Month for August. The Oreo Blizzard debuted in 1985, the Blizzard's inaugural year, and to this day remains the most popular flavor.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club, which has already grown to more than 1.3 million members (log on to www.blizzardfanclub.com ). For more information about Dairy Queen, visit www.dq.com .
For more information, visit www.childrensmiraclenetwork.net .
The preceding was compiled from a Children's Miracle Network news release.