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Working the Web: Calculating cost, effectiveness of marketing channels

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Posted: Thursday, September 20, 2012 3:27 pm | Updated: 10:33 am, Wed Oct 29, 2014.

By Chris Leone

In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now that your website has been optimized, it is time to measure the effectiveness of your online marketing campaigns.

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