Verizon is selling Tumblr, a darling of early social media, to the owner of blogging platform WordPress.
Tumblr, which once had an office in South Richmond, is known for its devoted fan base and has been home to angry posts from celebrities like Taylor Swift.
It angered many users last year when it banned porn and “adult content,” which made up a big part of its highly visual and meme-friendly online presence.
But well before that, the site had already been drifting in the face of competition from Facebook and its Instagram service and from Google’s YouTube. Tumblr has also been overshadowed by Twitter.
Terms of Verizon’s sale to WordPress owner Automattic were not disclosed.
Verizon had hoped to create an ad business to compete with Google and Facebook, but its media business ran into trouble. It has cut jobs and sold some Yahoo properties, including the photo-sharing site Flickr and Polyvore, a fashion and collaging site that was then shut down.
Tumblr opened an office in the Corrugated Box building at 201 W. Seventh St. in the Manchester district of South Richmond in January 2011. It was Tumblr’s second location.
The company vacated its space in the Corrugated Box building earlier this year.