Shamin Hotels, the Richmond region’s largest hotel operator, plans to invest about $125 million in new projects in Chesterfield County.
One of the Chester-based hotel operator’s biggest projects would be to develop an unnamed full-service hotel and conference center at the Stonebridge mixed-use development off Midlothian Turnpike near Chippenham Parkway.
“We plan to make it an upscale destination hotel,” said Neil Amin, the company’s president and CEO.
Plans for the hotel and conference center are still underway, including what hotel brand will be used, he said. Construction would begin sometime in 2021.
The hotel would have at least 200 rooms. “But it could be bigger,” he said.
In comparison, his company owns the 250-room Hilton Richmond Hotel & Spa Short Pump in Henrico County. The Richmond Marriott Hotel in downtown Richmond is the region’s largest hotel with 410 rooms. The Westin Richmond hotel in Henrico has 250 rooms. And the Hilton Richmond Downtown also has 250 rooms.
It has been more than 20 years since a full-service hotel opened in Chesterfield, Amin said.
“We need an upscale property that can cater to the county but bring in tourists from outside of the county,” he said.
The planned conference center at Stonebridge would have at least 10,000 square feet of space. It would be the largest in Chesterfield and among the largest in the Richmond region.
The largest ballroom in Chesterfield is the one at the DoubleTree by Hilton Richmond-Midlothian hotel on Koger Center Boulevard, which Shamin Hotels owns. It has about 7,000 square feet.
The ballroom at the Hilton Richmond Hotel & Spa Short Pump is 10,400 square feet.
Chesterfield Administrator Joe Casey said having a large conference center space will be an asset for the county and the region.
“The county has long had a need for first-class meeting space that can accommodate the types of events that will come to the greater Richmond region,” he said. “With this facility, Chesterfield County will now be able to compete for more of those tourism dollars and have our visitors meeting, playing and staying in the county.”
Jack Berry, Richmond Region Tourism’s president and CEO, said not very many full-service hotels are being developed.
“Most of them these days are limited-service hotels,” he said.
Having a full-service hotel with a banquet facility with 10,000 square feet will be a great asset for that part of the metro area, Berry said, to help with attracting meetings and sports tourism.
Amin made the announcement Tuesday morning during ChamberRVA’s Chesterfield Business Council’s panel discussion on Chesterfield’s business growth this year and beyond. The meeting, attended by about 70 people, was held at HCA Virginia’s Johnston-Willis Hospital.
Also on the panel were Garrett Hart, Chesterfield’s economic development director, and Paul Wilmoth, Chesterfield’s sports tourism coordinator.
Shamin’s project at Stonebridge, which is the site of the former Cloverleaf Mall, will include more than just a hotel and conference center.
Preliminary plans call for a roadway leading up to the multistory hotel that will have restaurants and retail on either side of the road. Apartments would be built above the ground-level retail.
Amin said he is in preliminary discussions with an out-of-state microbrewery operator to locate at his project at Stonebridge.
Shamin Hotels is buying 14 acres on the westerly most portion of the Stonebridge property from the Chesterfield Economic Development Authority.
The project would be the last major parcel to be developed at Stonebridge.
The development has a 123,600-square-foot Kroger Marketplace grocery store as an anchor tenant. Since Kroger opened in 2012, Stonebridge has attracted other retailers, including Krispy Kreme, and a 600-unit luxury apartment complex and a 50,000-square-foot Richmond Volleyball Club center.
In addition to the hotel development at Stonebridge, Shamin is building a 111-room Residence Inn next to its DoubleTree by Hilton Richmond-Midlothian hotel.
The company also plans to develop a 12-acre site along Interstate 95 near state Route 10 by adding a Home2 Suites by Hilton extended-stay hotel and a Hampton Inn.
The property is adjacent to the company’s headquarters and its Shamin Park where it owns three hotels: a Courtyard by Marriott Chester, Holiday Inn Express Chester and Homewood Suites Chester. The company also owns three other hotels in the Chester area.
That development also would includes some restaurants and retail.
Shamin Hotels operates 59 properties in six states.