It was a subject of a famous nationwide avoidance marketing campaign, yet it’s now legal in some form for most of the U.S. population. How did cannabis go from “Just Say No” to conservative Virginia voting for medical legalization and Altria investing $1.8 billion to get a foothold in the growing market? Join AMA Richmond as we hear from the leading experts on the industry in Virginia.
What you will learn:
The history towards medical legalization and its impact on marketing and advertising
Considerations for marketing cannabis to consumers
Exploration of the different facets of cannabis and how to position them
Uncovering of the changing perceptions and trends within the industry
A look ahead at potential legislative paths
Guests and members are welcome, and discounts are available for bulk ticket purchases.