It was a subject of a famous nationwide avoidance marketing campaign, yet it’s now legal in some form for most of the U.S. population. How did cannabis go from “Just Say No” to conservative Virginia voting for medical legalization and Altria investing $1.8 billion to get a foothold in the growing market? Join AMA Richmond as we hear from the leading experts on the industry in Virginia.

What you will learn:

The history towards medical legalization and its impact on marketing and advertising

Considerations for marketing cannabis to consumers

Exploration of the different facets of cannabis and how to position them

Uncovering of the changing perceptions and trends within the industry

A look ahead at potential legislative paths

Guests and members are welcome, and discounts are available for bulk ticket purchases.


  • Occurred Thursday, November 21st, 2019 @ 11:15 am – 1:00 pm


Jepson Alumni Center at University of Richmond

101 College Road
Richmond, VA 23229