Dozens of high school girls from the metro Richmond area and beyond will strut their stuff Thursday night at the Hofheimer building in Scott’s Addition during the first WEAR RVA charity fashion show. All of the proceeds from the event will go toward scholarships for college-bound high school seniors through the Richmond-based Network for Enterprising Women, or N.E.W.
The $1,000 N.E.W. scholarships are given out each summer.
The woman behind the show is Amber Reinink, of Amber Kay Photography and a N.E.W. board member. She, along with Richmond native Taylor Pitera, founder of the online women’s fashion retailer, Tailor, put together an event that not only celebrates the beauty found in every girl, but also raises money toward their development as enterprising young women.
“I don’t really like the term real girl, because every girl is real,” Reinink said, adding that when she put out the call for models, there were no physical requirements — the message was “whoever you are ... we want you.”
Seven boutiques — either those with local storefronts or locally based e-commerce retailers — will provide the attire for the show, which is broken into two segments. The first half, summer soiree, will feature dressy attire while the second half will include beachwear, shorts and fun summer tops.
The participating boutiques include S.E.E. Boutique in Midlothian and Firefly Lane Boutique in Richmond, plus online retailers Tailor, Free Reign, Simple Soul, Trunk Up and Evolve. There’s also one local designer — Stitch By Chanel. More than a dozen hair and makeup artists are working with the models, and the big night will have music by DJ Lady Syren, raffle prizes, and food from Vagabond, Sugar Shack, Sweets and Soirées, and more.
N.E.W. President Stella Capocelli Carter said the annual pool of scholarship candidates typically reaches upwards of 250 girls. Board members contact local high school guidance counselors to look for deserving students, and candidates are selected based on their applications.
Last year, N.E.W. provided 10 $1,000 scholarships to girls throughout the Richmond area.
The combination of high academic achievement and community service that many high school girls tackle these days means selecting scholarship winners “is a difficult decision-making process,” Carter said. But “this is our way to reward them and send them forward.”
Scholarship winners for 2018 have already been selected and will be notified in July. Carter said WEAR RVA proceeds will benefit next year’s crop of scholarship recipients.